The Butterfly Teacher · Transparency & Privacy
Privacy Policy & Disclosures
A clear explanation of how we handle information when you visit our website, shop for resources, subscribe to emails, or interact with our advertising and affiliate links.
Last updated: October 17, 2026.
Personal Information
What We Collect & Why
The Butterfly Teacher, LLC operates this educational website and digital-resource shop for classroom teachers, school and district administrators, school districts, tutors, parents, and homeschooling families.
Depending on how you interact with us, we may process:
- Contact and account information: Your name, email address, account credentials or identifiers, and messages you submit.
- Order information: Items purchased, order history, payment status, billing details needed for processing, transaction identifiers, and download access records.
- Email subscription information: Your email address, subscription preferences, and engagement with emails, when available through our email service.
- Website and device data: Page visits, interactions, browser and device details, IP address, cookie identifiers, and referral or advertising information collected through analytics, advertising, and security services.
We use this information to provide downloads, administer accounts, assist customers, operate and secure our website, maintain business records, understand performance, and communicate with subscribers.
We also use permitted tracking information to evaluate and improve our advertising.
Customer Communication
Transactional emails about purchases, downloads, and account support are separate from optional promotional email subscriptions.
Marketing Email Choices
We use Flodesk for email marketing. Our checkout has a separate marketing opt-in. Subscribers can unsubscribe using the link in promotional emails.
We use service providers that help with hosting, e-commerce, payment processing, email delivery, website security, analytics, and advertising. Those providers may handle information on our behalf or for their own disclosed purposes.
Purchasing Resources
Orders, Accounts & Payments
Our store runs on WooCommerce. Stripe and PayPal-related payment services process supported transactions.
Checkout may also offer Apple Pay or Google Pay as payment methods, depending on the customer's device and available options.
We do not intentionally collect or keep complete payment card numbers in our ordinary WordPress order records.
Payment providers handle sensitive payment credentials. Our systems may retain payment status, transaction records, partial payment-method details, and secure tokens needed to support orders or customer-authorized saved payment methods.
If you choose to save a payment method, it may be retained securely by the payment processor for later transactions, with related tokens or limited details displayed in your account.
Your account may allow you to manage saved methods.
We may retain order and account records as necessary for support, accounting, fraud prevention, legal obligations, and other legitimate business needs.
Personalized Advertising
Advertising, Remarketing & Measurement
We earn revenue from display advertising through Mediavine and may use advertising technologies associated with Meta, including Facebook and Instagram, and Pinterest.
These technologies help us understand visits, measure campaign effectiveness, and reach or find audiences who may be interested in our educational resources.
These services may receive or collect device information, online identifiers, website activity, referrals, and interactions with ads or pages.
Depending on our settings, that information may be used for remarketing and for identifying similar audiences.
We have previously uploaded contact-list information to advertising platforms for audience matching. Those uploads may remain subject to the platforms' retention and deletion settings.
Under certain privacy laws, some advertising-related disclosures of data may count as "sharing" or targeted advertising even if we do not sell lists for money.
Where applicable, visitors may have rights to opt out of these uses.
For platform-level advertising choices, consult the privacy settings provided by Meta and Pinterest.
How This Site Earns Revenue
Affiliate & Sponsored Content Disclosures
The Butterfly Teacher, LLC shares educational resources, teaching ideas, and recommendations for elementary teachers, homeschooling families, and other educators.
Our website may earn revenue from display advertising, affiliate relationships, or sponsored projects.
Some links are affiliate links. If you make a qualifying purchase through such a link, we may earn a commission, generally at no additional cost to you.
Compensation does not guarantee a positive review. We aim to keep our educational recommendations relevant and disclose material relationships clearly near affected content.
Amazon Associates & Amazon Influencer
The Butterfly Teacher, LLC participates in the Amazon Services LLC Associates Program and the Amazon Influencer Program.
Our Amazon storefront and qualifying product links may generate commissions.
Other Affiliate Partners
We also participate in affiliate marketing through Awin. When a post or page contains an affiliate link or sponsored recommendation, relevant disclosures will appear near that content.
Editorial Independence
We select resources and content based on their relevance to our audience.
Where an article or recommendation involves compensation or another material relationship, we will identify that relationship clearly and conspicuously.
Educational Audience
Children's Privacy
Our website, digital shop, and customer accounts are intended for adults, including teachers, parents, tutors, and homeschooling families.
Although many of our educational resources are designed for children, our website is not intended for children under age 13 to create accounts, make purchases, or submit personal information directly.
We do not knowingly collect personal information directly from children under 13 through our website.
If you believe a child has submitted information to us, please contact us so we can review and address the situation as appropriate.
Privacy Options
Your Choices & Privacy Requests
- Marketing emails: Unsubscribe using the link in a promotional email.
- Customer account: Review or update available information through your account settings.
- Browser settings: Control supported cookies through your browser, noting that some functions may be affected.
- Privacy requests: Depending on applicable law, you may have rights to request access, correction, deletion, or restrictions or opt-outs for certain processing.
We may need to confirm your identity before responding to certain requests, and we may retain information where required or permitted by law.
For privacy questions or requests, use our Contact page .
We will provide available information about applicable opt-out methods when responding to your request.
Display Advertising & Privacy
Mediavine Programmatic Advertising
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
Questions & Updates
Contact The Butterfly Teacher
If you have a question about our privacy practices or wish to make a privacy request, please contact us.
We may update this policy to reflect changes in our services, vendors, and legal requirements.